But other people seemed to take this idea seriously. And the lines began stretching out of Popeyes restaurants all over the country. And it did more to market and promote Popeyes’ brand than any ad campaign could.
#Chicken sandwich plus
This, plus other fast food chains like Wendy’s piling on, triggered a mass retweeting/liking/hashtagging storm, filled with Dead Mufasa memes. And Popeyes, of course, came over the top with a “bless your little heart” Southern put down befitting its Louisiana roots: “. This projected insecurity on Chick-fil-A’s part-that they would deign to call out the underdog in a lopsided competition. August 19: Chick-fil-A catches feelingsĬhick-fil-A committed a grievous, unforced error when it decided to passively attack Popeyes’ chicken sandwich in a tweet, which read: “Bun + Chicken + Pickles = all the for the original.” So the stage was set, not only for a sandwich showdown, but for a larger, symbolic showdown of social values and matters of ethical consumption. And although the company has publicly stated its intention to stay out of the political arena, it’s easy to follow the money and see where customers’ dollars are going. Chick-fil-A has a history of sponsoring and supporting organizations that oppose LGBT rights and gay marriage.
All Chick-fil-A restaurants are closed on Sundays, for example. Its founder was a devout Southern Baptist, which resulted in some charming eccentricities that persist today. Many consumers, however, have criticized Chick-fil-A about its company values. Chick-fil-A was widely perceived (at least up until two months ago) as having the best fried chicken sandwich in the fast-food industry. It’s a dubious claim, but it’s one that, for all intents and purposes, might as well be true. Chick-fil-A markets itself as the originator and inventor of the chicken sandwich. The Popeyes chicken sandwich was a natural competitor against Chick-fil-A’s famous sandwich, which is also a Southern-style chicken sandwich with a buttered roll and pickles. The fried chicken sandwich debuted on August 12, and though it received good reviews, it was not the phenomenon that it would become you could still walk into a Popeyes with confidence that you wouldn’t have to fight someone on the way out.
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